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REBRAND
Date
2024
Client
St Mary's Cathedral College
Location
Sydney, Australia
Bicentenary Ball
St Mary’s Cathedral College started accepting enrolments for both boys and girls for Kindergarten to Year 7 in 2025. The announcement came in 2024 at the beginning of St Mary’s Cathedral College’s Bicentennial year, having been founded in 1824.
As part of this process the school undertook to rebrand, as their current brand identity did not speak to the traditions of the College or Cathedral - as well as the neo gothic architecture that features in the precinct.
A bicentenary logo and pin were created in the interim while we conducted a full competitor analysis and started moving through creative discovery workshops, then onto the process of developing, refining and defining their new brand.
